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It is a company that was established in 2019 with an export mission and produces natural and organic products under the brand LE NATURA. The products, which were developed by taking inspiration from the skin sensitivities of Lena, the daughter of a Food Engineer mother and a Mechanical Engineer father, are designed to suit the sensitive skin of babies. The company's mission is to provide skin care for babies by offering vegan and herbal products that parents can safely choose, with natural ingredients, without harmful chemicals, and to contribute to the parent-baby bond.