Idea Toscana

As part of the Martelli Group, we take pride in being pioneers in the Italian cosmetics industry for over a century. Idea Toscana is not just a cosmetics brand, but an expression of a lifestyle and passion deeply rooted in the heart of Tuscany. You can feel the richness and artistic heritage of this unique region in each of our products. Our products draw inspiration from the purest essence of nature. Toskana PGI Extra Virgin Olive Oil, extracted from specially selected olive trees, provides a natural shield against skin aging with its antioxidant richness. This precious oil is not only known for its nourishing properties but also revered as a symbol of Tuscany's millennia-old craft tradition. Our mission is to offer you not just skincare but a way of life. By blending Tuscany's captivating landscapes, unique flavors, and commitment to quality, our products aim to add a touch of natural luxury to your daily life. Our vision is to merge Tuscany's nature and artistic heritage with the needs of the modern world, creating a unique realm of craftsmanship. Each of our products is a masterpiece that reflects the extraordinary balance between humans and nature. At Idea Toscana, we take pride in our commitment to providing the highest quality natural cosmetic products for a healthy and happy life. We are honored to be with you every day on this journey.