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Begüm Akdoğanlar Akbay graduated from the Fashion, Textile and Design Department of the Istituto Europeo di Design in Milan with honors. After returning to Istanbul, she took her place as a designer in Turkey's leading textile companies. She launched the BEGART brand in 2012. She based the brand concept on handmade bags and accessories made with exotic luxury leathers. She began to create her collections by blending traditional handicraft techniques such as Tapestry, Cross-Stitch and Marquetry with leather. All designs are produced by hand with high craftsmanship in the workshop in Istanbul. Begart, which prepares its collections from Python, Ostrich, Iguana and Crocodile skins, combines the inspiration it receives from the past, nature, different cultures and traditional handicrafts with today's modernism. It is the first and only brand to be invited to represent Turkey in the luxury bag category at Paris Premiere Classe / Jardin de Tuileries. With this title for six years, it has increased its sales in foreign markets by participating in a total of 12 fairs.