Lo Easywear

We are two Turkish mothers who spent most of our lives in France. Our story began at the end of 2021 when we decided to create a brand that will reflect us in our swimwear and beachwear collections. With Lo, we combined the French beach styles with our signature embroidery made in Istanbul. We were inspired by our kids and we believe that they deserve the finest summer garments where they will feel comfortable and stylish in a simple way. We craft intemporel, classic pieces with practicality in mind. Sustainability is at the core of all decisions we make. In order to reduce our footprint and environmental impact we have removed unnecessary waste from our practices: fabric bag instead of plastic bag, scrunchies from our swimwear excess fabric, recycled packaging material, paper made of sugarcane pulp. Lo is created with care, love and respect.