Root Jewellery

Duygu Karademir, the founder of the brand. She completed her architectural education in 2014 and her professional working still experience. Root brand was established in 2017 on the idea of ​​'Concrete World Roots', with a contemporary design approach. In her designs, she aimed to identify the strong effect of concrete with women. It has been designed as jewelry that is born from the roots of women and has a strong effect like concrete.