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Pure Basic is the outcome of my dream to move forward with my own brand in the fashion world, with the training I have received and the confidence gained from the experience I have gained from my business background, after working for more than 15 years in institutions that have established themselves as big brands in the industry and bidding farewell to corporate life. In all the collections that I have prepared by prioritizing timelessness and minimal elegance, the issue that we are most meticulous about is the quality of the products. For 4 years, we have not included any product that would negatively affect customer satisfaction, each of our products is imported VIP steel, it does not tarnish and its colors do not fade. Today, we are on our way as a small business. In the future, we aim to be a big brand that people internalize, trust, feel good about with our products, and aim to be eye-catching in minimal elegance even in their daily styles.