Product Story
With its 100% natural and organic ingredients, the journey of Rosece, Turkey's clean and effective brand, started with Gülce's Atopic Dermatitis. This is the inspiring story of a mother looking for products with clean ingredients and little Gülce, who has been struggling with allergies and skin problems since her infancy.
Nurgül Dirlik, a senior biologist and botanist who has a managerial background in the field of dermatology, allergy and health in her career, prepared clean formulas that she created in the light of scientific literature and her professional knowledge and experience in the field of medicinal plants due to her daughter's allergy problems. Realizing that her knowledge and experience throughout her life had developed her to establish this brand with the evolving demands, Nurgül Dirlik decided to lay the foundations of the Rosece brand. Thus, in 2015, the story of Rosece, who was born out of a medical need, continued to grow day by day after she became the healing of little Gülce, from whom she took her name. And today, it has turned into a huge family that respects nature and is environmentally conscious. Bringing its products together with its loved ones in 11 countries around the world outside of Turkey, Rosece continues to bring effective and new innovative products to the natural cosmetics sector, which is developing day by day with its R&D studies.
It is the greatest desire of all of us, from 7 to 70, to protect our skin, which is exposed to dozens of different chemicals every day, with reliable and natural, as well as effective ingredients. With the awareness that not only our own children, but also the world we leave to our children is our future, Rosece, which approaches nature, soil, water and all living things with the same sensitivity, takes steps to protect our common future. For this reason, it uses raw materials that do not harm nature and are not tested on animals, pure oils, plant juices, plant extracts, vitamins, minerals, organic ingredients and ingredients approved by organic certification bodies in its formulas. It delivers a wide range of hair and skin care products for the needs of every skin type to its lovers through its own online store, real and online sales points in Turkey and distributors abroad.