It all started in Genoa in the early 1900s. Towards the end of the 19th century, the coastline between Portofino and Marseille was considered one of the best soap production centers in the world. The attractiveness of the excellent quality raw materials offered by the region attracted soapmakers here. Virgilio Valobra came to Genoa with the desire to keep the technical skills and heritage of these masters alive. He established his own factory here to continue the tradition of high quality handmade soaps made with pure ingredients.
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