Not Enough Color is a sort of meeting point of street fashion and luxury.
In order to blend in present city life, brand is aiming comfortness and style. Thus, Not Enogh Color aims to present an unpredictable perpective for "basic" concept.
Brand name itself mentions that ; since colors have personalities, different moods, and even have power of affecting dialectics, there is "not enough color" to emphasize all.
Not Enough Color is against contradictory of daily life sexualization. In this sense, collections are unisex not to target any gender.
Brand believes, fabric is the main element which shows real product. Not Enough Color uses 100% cotton and organic cloth.