All Is Minimal (AIM) is a design studio that designs and produces a variety of products for home and everyday life. We are inspired by the beauty of a simpler life and aim to create versatile objects. Every product design is an expression of our creative language, carefully designed and manufactured products are a functional and meaningful part of us.We prefer the phrase ""Form Follows AIM"" to ""Form Follows Function"". Instead of assigning a function to the product, we prefer that the user use it in the manner that best suits them. Less is More