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MyPath, which prioritizes spirituality in its designs, takes its inspiration from the psychological benefits of people spending more time for themselves in their morning and night routines. The young, female entrepreneur founder started the brand's journey with the "the wellness journal" design, and as this journal attracted great attention on social media, she added other products based on spirituality to the brand range and expanded the brand. Providing users with tools to spare time for themselves in their morning and night routines has always been the main goal of the brand.