Realizing her architectural practice with a minimal design approach, Founder Juanna Baram, aims to reflect the same mentality to living spaces with the portfolio of  Ju design works. Drawing inspiration from geometric forms, she creates objects that are both simple and utilitarian. The design process of these products, which are crafted from natural materials and designed for multi-purpose use, is focused on user experience. Through her designs, she seeks to create the original and timeless, without being constrained by the superficialities of the rapidly consumed visual world. By adding subtle details to simple forms, she achieves a sense of sophistication and elegance that is both understated and enduring.