David Bowie, who was mentioned in a book inspired by a true story read by brand founder Alice in 2009, aroused her curiosity. On this occasion, Alice included David Bowie in her life, adding him to her inspiration. The more she researched his life story, the more she got inspired by his songs. She often plays songs of David Bowie in her studio. On the products she made, Bowie is reflected as adding color to Alice's life.